7 Steps to
Measurement
Success:
    
  1. Define Measurable Objectives  
  2.
 Develop Measurement Plan  
  3. Create Survey Instruments  
  4. Capture Data  
  5. Tabulate Results  
  6. Perform Business Analysis  
  7. Produce Executive Report  
       

 

 

 

Event Measurement...Our Only Business

  
  

ShowValue's mission is to help companies discover the value of their Event Marketing Program.


 

We specialize in Event Measurement for Meetings & Conferences and Trade Shows.


Meetings & Conference Measurement Programs include:

  • Session Evaluation - see ShowValue's Session Evaluation Kit

  • General Session/Keynotes

  • Overall Evaluation

  • Web-Based Surveys

 Trade Show Measurement Programs include:

  • Lead Processing

  • Booth Exit Surveys

  • Give-Away Control



For marketing professionals who demand more from their current trade show and events program, ShowValue helps clients discover the value of their event marketing programs by measuring their impact and effectiveness. ShowValue offers a comprehensive solution suite designed to produce and measure quantifiable results. Whether used ala carte or as a package, ShowValue's program evaluation and lead management services will deliver proven results...on budget...on time...every time.

What's your measurement challenge? This table will quickly link you to ShowValue’s solutions.         

Key Phrase

Meaning

Conference Evaluation

Conference measurement solutions are needed to authenticate your event’s impact.  Survey your attendees to get feedback that will help you improve your program and document your success

Conference Reports

No event is finished until the reports are complete.  Executive reporting lets you demonstrate your accomplishments and document the impact of your event’s performance.

Exhibit Surveys

Exhibit surveys provide the critical show information needed to demonstrate success and make continuous improvements  

Lead Capture

Perform leads analysis to identify your ‘Hot’ leads. ScanQuest provides lead capture for every part of your booth...especially your in-booth theater!

Give-Away Control

 When your give-aways are expensive...or of limited quantity...and when attendees want more than one, ScanQuest puts YOU in control.

Trade Show Reports

Once the event is over, the show reports detail impact and performance.

Web Surveys

Either stand alone or used in conjunction with on-site measurement programs.

 

 

 


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