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Home > About
Us >
 Ken
Mortara - President
Ken brings over 25 years of marketing experience to
ShowValue including executive positions at a production
company. For the past 10 years, Ken has focused on
measurement strategies and systems for companies, as well as
for seminar, meeting, and conference organizers.
In 1994, Ken developed an electronic system for trade shows
that collects and processes real qualifying information from
every booth visitor, including those who see a
company’s theater performance. Seeing a similar need for
meetings and conferences, the technology has since been
expanded to provide a suite of products and services to help
companies evaluate event marketing performance for the
overall event, general sessions, and breakouts.
Ken is a contributor to industry publications, a frequent
speaker, and an adjunct professor of business statistics and
operations research. He holds an engineering degree and an
MBA.
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Deanna Kemling – Vice President
Deanna is responsible for ShowValue’s operations and
business development.
Prior to ShowValue, she held senior event marketing
positions with major high tech companies including Digital
Equipment Corporation and EMC for over 15 years. She has
been responsible for managing organizations exhibiting at
over 30 events a year with multimillion-dollar budgets.
Recognizing the value of documenting event effectiveness,
Deanna incorporated measurement planning as standard
requirement for shows. Using this information, she was able
to optimize event marketing budgets and derive the maximum
value from the overall event program. She has received
several distinguished marketing professional awards for the
improvements made using quantitative evaluation as the basis
for business decision making.
Deanna has held varying positions including systems design
and implementation, business development and marketing, and
focused on product marketing in the Higher Education and
Printing industries.
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