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Don’t Settle for Less – Get ALL Your Trade Show Leads With ScanQuest™

There are three things you need to know about the attendee:

1. Attendee demographics.
2. Is he or she a qualified prospect?
3. What is he or she interested in?

There are three places in the booth to get the information:

1. A theater presentation.
2. A face-out demo.
3. A one-to-one conversation (or demo). 

And there are two unique issues to consider:

1. In a theater or at a face-out demo, there are too many people to interact one-to-one. Studies show that as many as 85% of the people who enter your booth will sit through a presentation… and then leave. You can’t expect them to wait in line to enter their information at a lead station. You have to make it easy for them.
2. When you are having a one-to-one conversation with a prospect, you want to be able to capture all the necessary information quickly and easily.

With most lead systems, you have to choose. You can either:

Use a paper lead form for the theater and face-out demos
Or, use an on-screen questionnaire for one-to-one encounters

There’s only one system designed to address all these issues…ScanQuest from ShowValue!

And, no matter where you capture the information, at the end of the day it is all compiled and consolidated into a single record for each attendee.

But, there’s much more, ScanQuest:

• Keeps track of which presentations/demonstrations the attendee has seen or which staff personnel have been involved.

• Knows immediately if the person has already visited the booth or received a give-away.

• Alerts you if the attendee is a customer, someone in your contact list, or someone who your salespeople or executives want to receive special attention.

• Grades contacts so you know which attendees are “Hot” prospects.

• Provides daily reports so you can see how you are doing, make mid-show corrections, and report to management.

• Distributes the data to you in the format you request for lead distribution

• Creates custom summary reports for analysis and management reporting.

Trade Show Sample Report. (In pdf format; click Acrobat to download the free Adobe Acrobat reader.)
Trade Show Sample Lead file. (In Excel format)
Examples of trade show Lead Form questions: See Sample Questions.
Examples of trade show Exit Survey questions: See Sample Questions.

ScanQuest... Lets you collect leads at trade shows...Your Way.