Learn How to Create Leads Salespeople Actually Want

Date: February 29, 2016 Author: Admin

Ken Mortara to Present Lead Creation Session at ExhibitorLIVE 2016 on Tuesday, March 1st

Ken Mortara Speaks on How to Create Leads

Back by popular demand, Ken Mortara will be presenting on how to “Create Lead Salespeople Actually Want” at ExhibitorLIVE 2016.

Eighty-seven percent of exhibitors attend shows to generate leads. How do you ensure your sales team receives value from those leads? See how an enhanced trade show marketing program can deliver leads that have sales asking YOU for more. This session includes examples of successful cross-industry programs and provide handouts of best practices. Information covered will include:

  • The difference between contacts and leads
  • Identifying prospects PRIOR to the show with PURLs
  • Offering prospects VIP treatment at the show
  • Capturing attendee data via ARS
  • Integrating data in a CRM ready format
  • Delivering actionable leads

If you’re attending ExhibitorLIVE 2016 to find resources to make your own exhibiting efforts more fruitful, then you’ll do yourself a favor to check out Ken’s presentation while there.

If you’re not attending ExhibitorLIVE but would like to know how you can deliver more leads that your salespeople will actually want, call us today at (877) 474-6982, email, or fill out the quick form below. 

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