Effective Lead Capture is Essential to Making your Trade Show Event Marketing Efforts Pay Off
Having a trade show presence is a costly marketing expense for many companies. Marketing budgets are always under scrutiny so it’s important to maximize the ROI on your trade show investment. 87% of exhibitors attend shows to generate leads. How do you ensure your sales team receives value from those leads? By getting the most information from the visitors to your booth/exhibit.
If your lead capture program looks like this…
…we need to talk!
Create sales leads your salespeople actually want!
So, are you…
Lead Capture with SVCapture™
Collect more than a name and phone number like with traditional or a stack of business cards. With our SVCapture app you can use your iOS device or ours to turn your exhibit booth effort into qualified leads that are formatted and ready to be added to your CRM.
ShowValue has been in the lead capture business for over 20 years. Our goal is to provide you with tools to determine which attendees are real prospects, the ones your Sales organization should contact first. We are event people who use technology, not technology people with a lead capture application. That means we understand what works on the show floor.
SVCapture is an app for any iOS, Android or Windows mobile devices that easilty captures qualifying information for high quality leads at trade shows and events of any size. The app runs on both phones and tablets. Whether your presentation audience is 1 or over 100, SVCapture was specifically designed to capture qualifying information from EVERY booth visitor regardless of where they are engaged in the booth.
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SVCapture is an ideal lead capture app offering badge scanning and lead qualifying surveys similar to that of a trade show’s lead retrieval vendor, plus some key differentiators. In addition to Lookups and On-Demand Statistics to track booth performance, as well as the ability to print lead card labels for use in high-traffic areas, here’s a feature set that is only found in the SVCapture app:
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Lead Scoring: know when booth visitors are “hot” leads (more info | PDF)
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VIP ALERT with TEXT MESSAGING: know when your VIPs enter your booth and have key staff alerted via text (more info | PDF)
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Dynamic Literature Fulfillment: send attendees emails with only the information requested (more info | PDF)
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Custom CRM Formatting: data is formatted to conform to your CRM field and data requirements for quick upload to sales pipeline (more info | PDF)
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Voice-to-Text Notes: quickly record and save (see video demo)
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Image Capture: save sketches, diagrams, etc.
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On-demand Stats: see your progress toward your lead goal
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No Scannable Badge? no worries! (more info | PDF)
So, how does SVCapture™ work?
For one-on-one environments, your booth personnel or Professional Staffers scan attendee’s badges as they enter the booth. The demographic information of the attendee is displayed on screen and editing can be done if necessary. A qualifying survey is then displayed on-screen. Once completed, the information collected is uploaded to a secure cloud-based database.
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For one-to-many environments like theater presentations, the addition of a custom printed lead card is utilized. Your booth personnel or Professional Staffers use the SVCapture™ device to scan attendee badges as people enter your booth and affix a “sticky” label with their contact information onto your lead card. The attendee answers your qualifying questions and we process the cards after the show.
(Check out this quick video showing the scan-to-print of lead sticker in action.)
The data from the scans and lead cards are formatted to your CRM file format so your sales team can upload the files quickly and easily. No more indecipherable or incomplete hand written contact information and now you can obtain data from every visitor to your booth or presentation.
Assuming you are interested in turning Sales Ready Leads over to your salesforce, we offer the only system (that we’re aware of) that can get both demographic AND qualifying information from EVERY booth visitor… even in high traffic areas!
Give the SVCapture App test drive on your own mobile device.
Click Here!
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No worries! We’ve got you covered!
This feature of SVCapture also works well for shows in remote areas where internet access is unavailable or unreliable.
For more details on the “No Badge, No Worries” capability, click here.
Unsure what exactly is a Lead Capture System?Then check out this FAQ for more info!
Find out how SVCapture can fit your unique needs. Call us today at (978) 866-3856, send an email, or fill out the contact form below to get more information about any of the above services.