Articles tagged with: trade show marketing

Learn How to Create Trade Show Leads Salespeople Want at EXHIBITORFastTrak



Ken Mortara will give a presentation on Trade Show Lead Creation at EXHIBITORFastTrak on August 24th in Chicago


Ken Mortara will present a session on how to Create Show Leads Salespeople Actually Want at the ExhibitorFastTrak event that will be held in Chicago August 23-26, 2016. Ken’s presentation will take place on Wednesday, August 24th at 10:45 am.

When it comes to trade show marketing efforts, eighty-seven percent of exhibitors attend shows to generate leads. How do you ensure your sales team receives value from those leads? See how an enhanced trade show marketing program can deliver leads that have sales asking YOU for more. This session includes examples of successful cross-industry programs and provide handouts of best practices. Information covered will include:

  • The difference between contacts and leads
  • Identifying prospects PRIOR to the show with PURLs (personalized URLs)
  • Offering prospects VIP treatment at the show
  • Capturing attendee data via ARS
  • Integrating data in a CRM ready format
  • Delivering actionable leads


Held in four cities each year, EXHIBITORFastTrak regional conferences present educational selections from the annual EXHIBITOR conference. EXHIBITORFastTrak helps professionals work toward CTSM certification or simply build a solid foundation of trade show and event marketing knowledge.

If you’re not attending the ExhibitorFastTrak session in Chicago or the one in Sacremento but would like to know how you can deliver more leads that your salespeople will actually want, call us today at (877) 474-6982, email, or fill out the quick form below.

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    ICON 2014

    Update By: Admin
    Date: January 8, 2015

    ICON14-Showvalue-2Taking a break during Infusionsoft’s ICON2014.  Lots of great information to digest!